Broad Coalition Calls for Veto of Maryland’s Digital Ad Tax Legislation

April 2, 2020

Broad Coalition Calls for Veto of Maryland’s Digital Ad Tax Legislation

WASHINGTON (April 2, 2020) – A wide-ranging group of companies and trade associations today called on Maryland Governor Larry Hogan to veto a controversial bill that includes a tax on digital advertising.

The group, which included the ANA, sent Hogan a letter arguing that the proposed tax is unprecedented, counterproductive, and places an unfair burden of all sales activities during a dramatic economic downturn and health pandemic.

The letter also said the bill, HB 732, violates the Federal Internet Tax Freedom Act, the Commerce Clause, Due Process Clause, Equal Protection Clause, and the First Amendment of the U.S. Constitution.

The group argued that the bill would generate expensive litigation rather than providing funding for educational activities in Maryland and will compound the severe economic problems facing the state and the U.S. due to the coronavirus pandemic.

The letter can be found here.

The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 domestic and international companies, including over 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

Dan Jaffe
Group EVP, Government Relations, ANA
Phone: 646.369.4886