ANA Applauds Michigan Governor for Not Continuing Advertising Limitation

APRIL 24, 2020

ANA Applauds Michigan Governor for Discontinuing Advertising Limitation

Washington DC (April 24, 2020) - The ANA very much appreciates that Gov. Whitmer in her revised Executive Order today removed the restrictions on advertising that had been imposed on stores 50,000 square feet or larger in Michigan. ANA had written to the governor opposing these limitations explaining that they were unconstitutional and did not further any public health interest. Our previous statement can be found here.

We are very pleased that the Governor has made these important changes to the Executive Order.

The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 domestic and international companies, including over 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

Dan Jaffe
Group EVP, Government Relations, ANA
Phone: 646.369.4886