ANA AI Leadership Council

ANA AI Leadership Council logo

The ANA AI Leadership Council brings together senior leaders committed to advancing responsible, effective use of artificial intelligence across the industry. The Council focuses on accelerating members’ AI readiness by providing practical tools, learning pathways, and informed advocacy that help organizations build real capabilities with confidence.

Through close collaboration with peer companies and industry organizations, the Council works to promote alignment, support a healthy and trusted ecosystem, and help shape future‑forward standards and innovation in AI for advertising and marketing.

The ANA AI Leadership Council is overseen by the following ANA staff:

Why It Matters

Marketing organizations face growing pressure to move AI beyond experimentation and into the core of how marketing operates — yet many struggle to do so responsibly and at scale. AI is often treated as a technical or IT function, rather than a strategic marketing capability embedded across research and insights, planning, creative production, activation, measurement, productivity, and customer experience.

Leaders are also navigating limited opportunities to openly exchange real‑world learnings, test ideas with peers, and understand what is working in practice versus theory. At the same time, the industry lacks consistent standards, education, and governance frameworks to guide marketing‑led AI adoption. These challenges make it difficult for organizations to integrate AI in a way that delivers sustained business, brand, and customer value.

Areas of Focus

  • Establish Guardrails and Shared Practices
  • Develop Playbooks and Case Studies for Marketing‑Led AI
  • Shape Talent and Education Pipelines
  • Advise on Policy and Governance
  • Lead Innovation Pilots

Interested in Joining?

If your brand is an ANA member and interested in joining the ANA AI Leadership Council, we welcome your participation. Council membership is open to the senior‑most leader or department head responsible for the strategic use of AI within marketing at ANA member brands.

Members are invited to engage with peers on one of the industry’s fastest‑evolving and most complex challenges. Participants contribute real‑world case studies, share workflows and lessons learned, and exchange perspectives on compliance and responsible use — all while helping shape how AI will define the future of advertising and marketing.

To learn more or get involved, please contact please contact the ANA Technology Practice.