ANA MarTech Leadership Council

ANA MarTech Leadership Council logo

The ANA MarTech Leadership Council brings together senior marketing technology leaders in a trusted, peer‑level community focused on shaping what’s next for the industry. Designed as a space for open exchange and meaningful collaboration, the Council enables members to share experience, benchmark approaches, and explore common challenges with peers who face similar realities.

Through this collective effort, the Council helps identify and advance high‑impact initiatives that remove barriers, unlock greater value from marketing technology and data, and equip ANA members to drive measurable growth and business impact.

The ANA MarTech Leadership Council is overseen by the following ANA staff:

Why It Matters

Marketing organizations invest roughly 25 percent of their budgets in marketing technology and the teams that operate it, yet many struggle to generate strong returns from those investments. The complexity of today’s MarTech landscape — spanning fragmented stacks, unclear ownership models, integration challenges, and ongoing skills gaps — makes it difficult to scale impact, prove value, and operate efficiently.

Leaders are tasked not only with selecting and managing the right technologies, but also with aligning stakeholders, enabling teams, keeping pace with rapid change, and ensuring their organizations can effectively adopt new tools and ways of working. Solving these challenges requires trusted peer insight, practical guidance, and forums that help teams learn, contribute, and build the capabilities needed to succeed.

Areas of Focus

  • MarTech Foundations: People, Process, Technology, Data, and Organization
  • Modernizing the Content Supply Chain
  • MarTech Sourcing and Procurement Best Practices
  • MarTech Audits, Assessments, and Benchmarking
  • C‑Suite and Executive Alignment
  • Generative and Agentic AI
  • Data Quality, Measurement, Composability, and Integrations

Interested in Joining?

If your brand is an ANA member and interested in joining the ANA MarTech Leadership Council, we welcome your participation. Council membership is open to the senior‑most leader or department head responsible for marketing technology at ANA member brands.

Members are active contributors who bring their experience, perspective, and thought leadership to the table. Participants engage in candid dialogue, share real‑world insights, and collaborate with peers to help identify priorities, pressure‑test ideas, and shape initiatives that address the most pressing challenges facing MarTech leaders today.

In return, members gain access to a trusted community of senior experts, opportunities to elevate their professional profile, and a chance to directly influence work that delivers practical value for the broader ANA membership — while strengthening their own teams’ capabilities along the way.

To learn more or get involved, please contact the ANA Technology Practice.