Leading Marketing Teams through AI Transformation
Lead with Confidence in an AI-Driven World.
Register now
download program outline (PDF)
For group discounts, please contact Christian Masses, Training & Event Program Manager.
Register now
download program outline (PDF)
For group discounts, please contact Christian Masses, Training & Event Program Manager.
Leading Marketing Teams through AI Transformation is a premium two-day leadership workshop,
July 14-15 in Chicago, designed for senior marketing leaders who face unprecedented pressure: they must deliver measurable business outcomes while simultaneously guiding their teams through a technological transformation that is redefining how work gets done. Research consistently shows that successful AI transformation hinges not on technology, but on people and leadership. This workshop addresses marketing leaders’ dual mandate by developing the core capabilities required to lead through AI-driven change — emotional intelligence, adaptive and agile collaboration, and effective interaction with both humans and intelligent tools — while maintaining focus on long-term business results.
Attendees will learn to:
- Ensure teams stay focused on achieving measurable business results while integrating AI-driven processes.
- Champion the combination of human creativity and judgment with AI capabilities to make smarter marketing decisions.
- Foster agile collaboration and actively assess team readiness across exposure, curiosity, confidence, trust, learning, and adoption.
Day One
8:30 a.m. to 5:00 p.m.
- Introductions, Objectives, and AI Readiness Debrief
- Understanding the Human Realities of AI Adoption Through a Readiness Lens
- Emotional Intelligence as a Core AI Leadership Capability
- Applying Proven Change Frameworks to AI-Specific Readiness Challenges
- Reflection, Integration, and Commitments
- Networking Reception (5:00pm-7:00pm) at South Branch Tavern Grille
Day Two
8:30 a.m. to 4:00 p.m.
- Setting Focus on Outcomes
- Kotter Application to AI Readiness
- Designing Adaptive Human + AI Collaboration
- Measuring Progress, ROI, and Sustained Momentum
- Individual AI Leadership Action Planning & Program Wrap-Up: From Uncertainty to Empowerment
What Are the Benefits of the Leadership Program?
At the ANA, we believe active engagement fosters better, quicker, and longer-lasting learning compared to passive instruction. This leadership program uses a balance of instruction, highly interactive exercises, and peer learning, allowing participants to actively practice new concepts in real-world business scenarios.
Highly Interactive Working Sessions
Role Play, Peer Learning, Proven Change and Innovation Frameworks
Enhance Your Team’s Marketing Effectiveness
Enable Experimentation and Adoption
Ensure a Competitive Edge in the Industry
Move From Resistance Toward Empowerment
Who Is This Workshop For?
Leading Marketing Teams through AI Transformation is a tailor-made opportunity for:
- Senior leaders (Marketing and Brand Directors, VPs, and above) with people leadership responsibilities and accountability for team capacity-building and specific AI-readiness objectives.
- Leaders who are actively managing teams that are navigating AI adoption or preparing to do so in the near term.
Workshop Pre-Requisite
To participate fully in the workshop attendees will be required to complete the AI Readiness Assessment tool which is designed to evaluate how individuals and teams relate to AI across six AI readiness dimensions including exposure, curiosity, confidence, trust, learning orientation, and adoption. The AI Readiness Assessment will be sent to registrants to be completed two weeks prior to the program to receive results at the workshop.
Leadership Program Facilitators
Nancie McDonnell Dougherty
Founder & CEO, Noetic Consulting
Samantha Martin
Senior Consultant
Nancie and Samantha are the lead facilitators for this program. The Noetic team brings a combination of deep marketing expertise, executive coaching experience, and proven leadership development capabilities.
Secure Your Spot
Join us for two in-depth days of application-based training including meals, a networking reception, and other benefits for attendees. This is a fully paid two-day workshop for all ANA members ($1,995) and nonmembers ($2,395). For group registration discounts, please contact Christian Masses, Training & Event Program Manager.
Reserve your spot, seats are limited – register today!
PLEASE NOTE: By registering for this in-person workshop, you are acknowledging and agreeing that the ANA may provide your email address to the host venue for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session.
WHEN
Start: Tuesday, July 14, 2026 at 8:30 a.m.
End: Wednesday, July 15, 2026 at 4:00 p.m.
WHERE
Reed Smith
10 S Wacker Dr 40th Floor
Chicago, IL 60606