Nonprofit Federation: Ethics and Policy

Ethical Marketing and Fundraising Builds Trust with Donors and Supporters

Giving advances our society by sustaining the best missions and helping our communities across the country. The Nonprofit Federation activates this tremendous ongoing giving movement through education and best practices for marketing and fundraising by its members.

Learn more about ethical marketing and fundraising through our tools and get involved in shaping a trusted and ethical fundraising landscape.

Ethics Resources

Donor trust is fundamental to organizations and preserving that trust can only occur with ethical best practices and standards.

Here are key resources on specific fundraising ethics:

  • Fundraising Principles: Working with agencies and others on your campaigns and overall best practices.
  • Face to Face Fundraising Principles: Outreach to potential supporters on the street and in other face-to-face settings is evolving and growing.
  • Good to Give/Seasonal Giving: As Americans continue to demonstrate generosity throughout the holiday season, these holiday safeguards should be reviewed each year.
  • Disaster Relief and Giving: Important tips for disaster relief outreach when immediate support is crucial.
  • ANA Center for Ethical Marketing: As a leader in self-regulation, the ANA, through the Center for Ethical Marketing, helps businesses build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints.

Nonprofit Policy Issues

Nonprofit organizations deliver help to every community in the country through the generosity of the public. These organizations are highly regulated as tax-exempt organizations, and the Nonprofit Federation has a lengthy history of protecting and advancing concerns in Congress and in the states with the help of the D.C. office and our volunteer advocates.

Here is a snapshot of top concerns this year:

  • Postal Rates: Nonprofits count on a healthy United States Postal Service to deliver their important appeals and communications and to receive support from all over the country and internationally. They now face a very high set of postal rate increases that the entire mailing community is concerned with as a top challenge. This is a longstanding set of issues that must be addressed for the direct marketing industry, or they will be faced with extreme price increases for years to come.
  • State regulation of fundraising and solicitation: We continue to monitor state legislation that affects nonprofits and their agencies as they raise funds locally.
  • Privacy: Nonprofit organizations are stewards of vitally important information and must ensure the data is secure and private under data privacy rules. Organizations seek reasonable national privacy standards to avoid a costly state patchwork that is occurring now without a national standard.
  • Charitable Giving Initiatives: The nonprofit community won a temporary victory in gaining tax giving incentives for families during the COVID-19 pandemic, but now we need a universal charitable tax deduction as Congress reviews tax reform proposals that will help the charitable community.

Nonprofit Policy Resources

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