ANA Launches New Compendium Featuring 100 Award-Winning Inclusive Marketing Case Studies
NEW YORK, N.Y. – July 9, 2026 — The Association of National Advertisers (ANA) today announced the release of the ANA Inclusive Marketing Case Study Compendium, a first-of-its-kind collection featuring 100 of the industry's most celebrated multicultural and inclusive marketing campaigns. Drawn from the ANA's premier awards programs - including the Multicultural and Inclusive Marketing Excellence Awards, Reggie Brand Catalyst Awards, and In-House Excellence Awards, the compendium showcases the brands and agencies redefining how marketers connect with today's growth audiences.
Featured in the compendium are recent Best in Show winners, including "Tennessee Sound Sites" for the Tennessee Department of Tourist Development, created by VML, which reimagined accessibility through musical storytelling and sensory-rich alt text experiences, and Doritos' "Dina & Mita," created with Goodby Silverstein & Partners, which earned the top honor for its powerful celebration of cultural connection and community.
Beyond the headline winners, the resource showcases Grand Prize-winning work from brands such as Kraft Heinz, McDonald's, Toyota North America, AARP, and Major League Baseball - campaigns that demonstrate how cultural relevance and inclusion can drive measurable business growth, deepen consumer engagement, and strengthen brand loyalty.
Spanning audiences including Hispanic, African American, Asian, LGBTQ+, Rising Multicultural Segments, Women, 50+, People with Disabilities and Neurodivergent Communities, and Cross-Cultural audiences, the collection provides a comprehensive view of how leading marketers are transforming insights into impact across every major discipline from brand strategy and creative development to media innovation, experiential marketing, partnerships, and measurement.
As organizations continue to navigate a rapidly evolving marketplace, the compendium provides marketers with a unique opportunity to learn directly from proven examples of work that successfully translated cultural understanding into meaningful business results.
"The campaigns featured in this compendium represent some of the strongest examples of marketing excellence being produced today," said Bob Liodice, Chief Executive Officer of the ANA. "They demonstrate that inclusive marketing is not simply about reaching diverse audiences—it's about unlocking growth, building stronger consumer relationships, and creating work that resonates more deeply with the world we live in. By bringing together 100 award-winning case studies in one resource, we're giving marketers a powerful source of inspiration and practical guidance for driving business success."
The featured campaigns represent a cross-section of award-winning work recognized through the ANA's multicultural and inclusive marketing awards programs. Collectively, they illustrate how organizations across industries are embracing innovation, cultural relevance, accessibility, and inclusion to create stronger brands and achieve measurable marketplace impact.
Highlights of the compendium include:
- 100 award-winning case studies from leading brands and agencies
- Examples spanning multiple consumer segments and communities
- Real-world business results, measurement frameworks, and growth outcomes
- Best practices across strategy, creative, media, partnerships, and innovation
- Insights that marketers can apply across organizations of all sizes and categories
For more than 25 years, the ANA's Multicultural and Inclusive Marketing Excellence Awards programs have recognized excellence in marketing that drives both cultural relevance and business performance. This new compendium extends that mission by making these learnings more accessible to marketers seeking inspiration, practical guidance, and evidence-based approaches to growth.
The ANA Inclusive Marketing Case Study Compendium is available at https://www.ana.net/miccontent/show/id/rr-2026-06-inclusive-mktg-compendium.
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About the ANA Inclusive Marketing Case Study Compendium
The ANA Inclusive Marketing Case Study Compendium is a curated collection of 100 award-winning marketing case studies recognized through the ANA's multicultural and inclusive marketing awards programs. The resource highlights leading examples of how brands and agencies are leveraging cultural insights, inclusive strategies, and innovative marketing approaches to drive consumer engagement, brand growth, and business impact.
About the ANA
The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.