ANA Talent Leadership Council

The ANA Talent Leadership Council is an invitation‑only group of senior leaders focused on advancing how marketing organizations attract, develop, and lead talent. The Council explores the evolving structure of marketing teams in an era of rapid transformation, addressing the capabilities, operating models, and leadership approaches required to drive sustained impact.

Through collaborative insight and shared expertise, members help define modern standards for marketing talent and management — strengthening how organizations build high‑performing teams and elevate marketing’s role in driving growth.

The ANA Talent Leadership Council is overseen by the following ANA staff:

• Jerusha Harvey, SVP
• Olena Kushch, Director

Why It Matters

Marketing organizations are under increasing pressure to adapt, yet many lack a clear path forward for how to attract, develop, and structure talent to meet evolving demands. As marketing becomes more complex and capabilities expand across data, technology, and customer experience, organizations often struggle with fragmented talent strategies, outdated operating models, and unclear ownership of critical functions.

These challenges are compounded by rapid workforce transformation, shifting skill requirements, and the need to align marketing capabilities more directly with business outcomes. Without a shared understanding of what modern marketing talent and organizations should look like, companies risk inefficiency, misalignment, and an inability to scale impact in a changing environment.

Areas of Focus

Interested in Joining?

If your brand is an ANA member and interested in joining the ANA Talent Leadership Council, we welcome your participation. Council membership is open to the senior‑most leader or department head responsible for marketing talent and management at ANA member brands.

Participation provides organizations with direct insight into the forces reshaping marketing talent, organizational design, and ways of working. Members gain early visibility into emerging practices, peer benchmarks, and innovative approaches — enabling them to stay ahead of change and more effectively navigate workforce transformation.

Through trusted, peer‑level collaboration, senior leaders engage in candid dialogue and shared problem‑solving with others facing similar challenges. The result is both individual and organizational value: clearer perspective, stronger strategic direction, and practical ideas that can be applied to evolve marketing capabilities, structures, and talent strategies at scale.

To learn more or get involved, please contact the ANA Talent and Marketing Operations Practice.