Welcome from TheDMA.org

Why You're Here

In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association). This acquisition aligned the overall strategies of both organizations under a single brand and created the largest trade association in the U.S. devoted to serving all aspects of marketing.

Now, the DMA's website has been fully incorporated into the ANA.

 

What You'll Find

All of the advocacy, innovation, education, and connections designed to help you seize the full potential of your data are available through the ANA website. This includes our Data and Analytics Practice, our Measurement & Accountability Committee, the annual Masters of Data & Analytics Conference, and compliance resources and accountability reporting capabilities.

We encourage you to log in and look around ANA.net. If you prefer, you can start exploring ANA’s initiatives from the ANA home page or learn more about us, including how we are leading the industry in creating a stronger, more sustainable economic future with the ANA Growth Agenda.

 

Questions?

If you have any questions, please contact us at ethics@ana.net.