Avocados From Mexico Shares how it Rewrote its Marketing Playbook | About the ANA | ANA

Avocados From Mexico Shares how it Rewrote its Marketing Playbook

Alvaro Luque, president and CEO at Avocados From Mexico, is one of the many speakers at the 2019 ANA Brand Activation Marketing Conference, where you’ll hear from industry-recognized CMO’s and marketing leaders how top brands are driving growth via integrated brand activation strategies. In this sneak peek of his session, "Reinventing the Marketing Playbook," Lugue will share how Avocados From Mexico completely changed the produce industry’s marketing playbook to build a powerful brand in a brandless category.

Learn more about their journey to the top at this year's Brand Activation Conference.