Now 40, California Pizza Kitchen Pokes Fun at Its Mid-Life Crisis
The casual dining chain celebrates its 40th anniversary with a rebranding that isn't
California Pizza Kitchen earlier this week rolled out what seemed to be a rebranding effort, posting a video on its social channels featuring strobe lights, a pounding beat, and folks wearing hoodies chomping on pizza. But it was just a gag, a faux mid-life crisis to celebrate the restaurant chain's 40th anniversary.
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