Adalytics Report Sparks Call to Investigate Ad Verification Vendors
"Thousands" of brands had their ads served by advertising technology vendors to bots rather than humans, a new report claims
A new Adalytics report claims advertisers were billed by ad tech vendors for ad impressions served to bots — operating out of data centers — rather than humans. The report has sparked calls for the federal government to investigate the prevalence of fraud in the digital advertising industry. Vendors are pushing back.
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