Perdue Introduces New Sonic Logo

The chicken brand joins a growing number of companies jumping on the sonic bandwagon

Chicken brand Perdue has introduced a new sonic logo, joining a growing chorus of companies jumping on the sonic bandwagon. The two-second sonic logo, which the brand says is evocative of farms and the outdoors, can be heard at the end of new ad spots for the brand produced by ad agency Colle McVoy.