New JCPenney Campaign Partners with 'Jimmy Kimmel Live!'
The effort comes two years after the 123-year-old retailer announced a $1 billion investment plan
Continuing its efforts to turn things around after filing for bankruptcy several years ago, JCPenney this week launched an ad campaign, titled "Yes — JCPenney!," that plays on what the retailer says loyal shoppers have long known about the company's abilities. The campaign includes a partnership with the ABC late-night show "Jimmy Kimmel Live!" for in-show reveals over the next several weeks.
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