7-Eleven Plugs into Live Nation for New Marketing Effort
The convenience store chain makes its first foray into live music as the brand looks to get closer to gen Zers and expand its audience
Convenience store chain 7-Eleven says it is partnering with concert and event promoter Live Nation to sponsor and craft on-site experiences for a trio of popular music festivals this year. The activation gives the company an opportunity to engage younger demos and expand its audience.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.