Report: Creative Confidence Is Waning Among Brands
Just 13 percent of companies are willing to take creative risks, which could hamper potential higher profit margins, a new study says
A new study of more than 1,000 marketers and advertising creative pros finds that nearly 90 percent of companies are unwilling to take creative risks, resulting in missed opportunities to improve insights and cultural timeliness and awareness. A major reason behind the failure is a lack of quality insights.
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