Study: Marketing Budgets 'Flatline' at 7.7 Percent of Overall Company Revenue
CMOs plan to cut back on agency budgets and headcount, look to AI for efficiency gains
CMOs report that their marketing budgets for this year remain flat, at 7.7 percent of overall company revenue, according to a new Gartner survey. What's more, nearly 60 percent of marketers say they have an insufficient budget to execute their strategy in 2025.
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