Hawaiian Tropic Launches 'Tana Sutra' with Alix Earle
The suncare line's largest branding campaign ever is a cheeky play on the 'Kama Sutra'
Suncare brand Hawaiian Tropic on Thursday launched its biggest brand campaign since its 1969 inception, with a fresh play on the "Kama Sutra." Featuring social media celebrity and model Alix Earle, "Tana Sutra," touts several "tan-tric" positions to achieve the optimal glow, as consumers gear up for summer.
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