Ahead of Record Crop, Wonderful Pistachios Goes Big
TV ad spots and an extensive out-of-home campaign are in anticipation of a record-setting California pistachio harvest this fall
Wonderful Pistachios's new marketing campaign, "The Don't Hold Back Snack," takes a decidedly humorous approach to healthy snacking. The integrated ad campaign, which debuts June 2, features five TV spots, digital marketing, and a new out-of-home campaign including 60-plus large billboards in several U.S. markets.
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