e.l.f. Beauty Acquires rhode for $1 Billion
The acquisition is designed to push both brands' efforts to disrupt the beauty market
e.l.f. Beauty on Wednesday announced its acquisition of rhode for $1 billion. The beauty brand, founded in 2022 by Hailey Bieber, has more than doubled its consumer base during the past year, and was the top skincare brand in earned media value in 2024. The deal is expected to close next year.
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