Lipton Hard Iced Tea Campaign Encourages Cross-Generational Quaffing
The brand casts a wide net to celebrate National Iced Tea Day
To celebrate National Iced Tea Day on June 10, Lipton Hard Iced Tea is kicking off a new campaign, "Don't Retire the Party." The campaign encourages millennials and baby boomers to unite over a shared love of hard iced tea and features a sweepstakes offering fans a trip to Palm Springs, Calif. — if they bring along their friend from another generation.
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