Grey Goose Ad Campaign Celebrates Leisure and Downplays Hustle

The campaign, starring actor Zoe Saldaña, inspires people to curtail their busywork and kick back

In Grey Goose's new global campaign, "Grey Goose Hôtel," the French vodka brand encourages fans to curtail their hyper-productive schedules and embrace a life of leisure. The campaign features two ad spots starring actor Zoe Saldaña and teases an immersive hotel experience that debuts later this year.