e.l.f. Cosmetics Launches Platform Designed for Personalized Beauty

'Color e.l.f.nalysis' offers users makeup shades that blend with their unique features and a curated Pinterest board

e.l.f. Cosmetics, an e.l.f. Beauty brand, earlier this week announced the launch of its "color e.l.f.nalysis" tool, which enables consumers to discover their own seasonal color palette and get matched with a curated Pinterest board featuring shoppable e.l.f. products.