Study Finds Creative Industries Undervalue Neurodivergent Talent
Companies overvalue speed and real-time performance and give neurodivergent thinking short shrift
Nearly half of the people working in the creative industry identify as neurodivergent, according to a new study, and offer marketers unique strengths. However, stigma, "neurotypical" ways of working, and lack of flexibility get in the way, with roughly 33 percent of neurodivergent employees not satisfied in their roles.
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