Dentsu, GeekOut, and Kodansha Collaborate for New Roblox Play

The effort is designed to tap into the next generation of Roblox creators

The gaming field is growing in leaps and bounds for marketers. Dentsu Group announced last week that it's collaborating with GeekOut and Kodansha Creators' Lab to launch Robmix, a platform designed to discover and develop the next generation of creators on the gaming platform Roblox, which has 100 million daily users.