Study Shows Mixed Bag on Back-to-School Spending
Parents plan to boost their spending on clothes and accessories and dial back purchasing of technology and school supplies
Back-to-school spending for K-12 students overall is estimated to reach $30.9 billion, or approximately $570 per student, according to a new survey released by Deloitte. But with a slowing economy, consumers are planning to make much more cost-conscious decisions and put a premium on value.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.