Report: Nearly One-Third of Ad Creative Is Now Built Using AI
The use of AI to craft video ads is expected to double by 2026
Artificial intelligence (AI) is taking on a major role in creating digital videos ads. Nearly one-third (30 percent) of creative ads are now built from scratch or enhanced using generative AI, and that percentage is expected to jump to nearly 40 percent in 2026, according to a new report released by the IAB.
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