Guinness and Van Leeuwen Put Pints in Pints
'Lovely Day for a Guinness' ice cream adopts the Irish stout's 1950s ad messaging
Guinness and Van Leeuwen are joining forces to create Lovely Day for a Guinness ice cream, a stout-flavored ice cream mixed with chocolate chunks throughout. The name of the ice cream harkens to the Irish stout brand's ads from the 1950s, reimagining the classic Guinness toucan art with an Americanized twist.
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