Jalen Hurts Carries the Message for Sprite's New 'Obey Your Thirst' Ad Campaign
The Super Bowl LIX MVP is the soda brand's first NFL athlete partner
Sprite is handing things off to Jalen Hurts, Super Bowl LIX MVP quarterback of the Philadelphia Eagles, for its latest "Obey Your Thirst" campaign. Known for his leadership and sense of self, Hurts is the soda brand's first-ever NFL athlete partner, joining a roster of brand ambassadors who champion individuality.
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