Kroger Integrates Retail Media, Insights, and Loyalty Marketing Services
The move will provide brands with more flexibility and full-funnel offerings
Kroger announced this week that it is combining its 84.51° database unit with the company's retail media, insights, and loyalty marketing services into a single division, Kroger Precision Marketing (KPM). The team will provide brand marketers with full-funnel offerings, from product innovation to campaign activation.
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