Study: Advertising Supported Nearly One in Five American Jobs in 2024

States with the highest percentage of advertising-supported jobs were in the Midwest, the South, and the West Coast

The advertising industry supported more than 20 percent of total U.S. economic output while providing 29 million Americans jobs last year, according to a new study released on Tuesday. The study comes amid a downward slide in the number of jobs in marketing, advertising, and PR in the last several months.