Kellanova Kicks Off New Partnership with U.S. Soccer Federation

It's the company's first foray into the sports arena for its entire snack portfolio

The U.S. Soccer Federation is aligning with Kellanova for a new partnership that champions the extended teams — including families and fans — that support the sport. "It Takes a Pack" is part of the cereal and snack company's first partnership with a sports league for its entire snack portfolio.