e.l.f. Beauty Points to Makeup Culprits in New Ad Campaign
The beauty brand's law-themed, satirical ad calls for low-priced, high-quality makeup
e.l.f. Beauty on Monday launched an ad campaign, "e.l.f.ino & schmarnes," which satirically calls out expensive makeup prices. Starring comedian Matt Rife and drag queen Heidi N Closet as the titular attorneys, the duo carries the message that quality beauty shouldn't burn a hole in consumers' pockets.
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