Report: Buyers Continue to Shift Their Ad Dollars to Streaming TV
Streaming made ad gains on linear during this year's TV upfront
Streaming continues to gain ad revenue at the expense of linear TV, according to a new study. "The 2025-2026 Primetime Upfront: The Shift Continues" found that streaming rose to $13.2 billion for this year's TV upfront season, a 17.9 percent boost from the previous upfront.
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