Report: Wasteful Spending on Programmatic Ad Buying Increases
Yet marketers are getting a much better handle on the situation
Despite some progress in cleaning up their ad spending on the open web in the last few years, buyers still incur $26.8 billion in wasteful spending in their programmatic media buying, according to the "ANA Q2 2025 Programmatic Transparency Benchmark." However, the industry is making strides in curbing the waste.
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