CarMax Rolls Out New Brand Positioning
'Wanna Drive?' is the company's first new tagline in 20 years
CarMax on Monday announced a new brand positioning, spotlighting the used car company's omnichannel experience and featuring a new tagline, "Wanna Drive?" The message will get some fine tuning from the CarMax House Band, singing about how customers are in control of the purchasing process no matter which channel.
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