Archer Rolls Out First National Brand Campaign

"Stick to Real" looks to keep consumers grounded in an increasingly chaotic world

By Autumn Miller    September 3, 2025     3-minute read

Meat snack brand Archer last week announced the launch of its first national brand campaign, "Stick to Real." The ad creative features a blue bull, dressed to the nines, who touts the brand's various snacks as 100 percent grass-fed and grass-finished.