Nike Reintroduces Iconic Rallying Cry to Reach a New Generation: 'Why Do It?'
The new tagline is designed to inspire younger athletes
After nearly four decades, Nike is reimagining its "Just Do It" tagline for a new generation. "Why Do It?" encourages younger athletes that putting in the effort — regardless of the outcome — creates endless possibilities. The star-studded ad campaign features Caitlin Clark, LeBron James, and Saquon Barkley, among others.
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