Las Vegas Debuts New Branding Campaign

Sin City introduces its first branding effort in more than 20 years

Last Vegas on Thursday rolled out a new branding campaign, "Welcome to Fabulous Las Vegas," that highlights the city's sense of adventure and escape. The campaign, which kicked off during "Thursday Night Football," is Vegas' first branding effort since the famed "What Happens Here, Stays Here" campaign that launched in 2003.