Wild Turkey Pours Its Heart Out for New Ad Campaign

"When You Know It's Right, Don't Change a Damn Thing" is an homage to the bourbon brand's more-than-100-year-old legacy

Wild Turkey pays homage to its time-honored bourbon recipe in its latest global campaign, "When You Know It's Right, Don't Change a Damn Thing." Blending film and digital stock footage, historical photos, and artifacts, the campaign honors the brand's commitment to remain the same.