Ford Rolls Out New Global Ad Campaign
It's the automaker's first branding effort in 15 years
Ford Motor Co. on Wednesday launched a global advertising campaign, "Ready Set Ford," the automotive company's first branding effort in 15 years. The new campaign coincides with three strategic decisions to modernize and re-energize the Ford brand, including sharpening the focus on customer lifestyles, rather than on advertising nameplates.
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