JCPenney Rolls Out Latest Version of 'Really Big Deals' Program

The latest iteration features stand-up comedians riffing on the retailer's freshest deals

JCPenney on Thursday rolled out the latest season of its "Really Big Deals" program featuring limited-time offerings weekly through the end of the year. The new iteration includes several stand-up comedians riffing on each week's featured product from an actual JCPenney store-turned-comedy club.