Modelo Celebrates Its Centennial

The marketing effort pays homage to the brand cultural roots

By Matthew Schwartz    September 18, 2025     2-minute read

Modelo is celebrating its 100th anniversary with a valentine to the Hispanic community, which has played a key role in the beer brand's success since launching in Tacuba, Mexico, in 1925. "Thank You for 100 Years of Modelo" features several activations across markets in which Modelo has cultural roots and large fan bases.