Adobe: U.S. Online Spending Is Expected to Reach $253.4 Billion During the Holiday Season

The spending represents a 5.3 percent spike compared to holiday shopping in 2024

U.S. online sales are expected to hit $253.4 billion this holiday season, representing a 5.3 percent growth year-over-year, according to Adobe's online shopping forecast for the 2025 holiday season released on Monday. The report contrasts with a decline in consumer confidence, which fell by 3.6 points in September.