New Herbal Essences Campaign Links Hair Scent to Dating Success
'Scent Traps' features Amaya Espinal from 'Love Island'
Herbal Essences on Wednesday announced its new campaign, "Scent Traps," that touts the power of good-smelling hair when it comes to flirting. Starring Love Island's Amaya Espinal, the multi-faceted campaign includes heart-shaped pouches infused with the brand's popular rose hips scent.
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