JCPenney Rings in New Holiday Campaign
"It's What They Thought That Counts" celebrates gift-giving with discounts
JCPenney on Tuesday announced the launch of its upcoming holiday campaign, "It's What They Thought That Counts," emphasizing the joy of giving the perfect gift at an affordable price. The campaign borrows a page from the retailer's "Yes, JCPenney" campaign from earlier in the year, which also celebrated frugality.
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