PepsiCo Rolls Out New Corporate Brand Identity
The global marketing effort positions the food and beverage company for the future
PepsiCo on Tuesday debuted a corporate rebranding, the first in nearly 25 years. The marketing effort features a new logo designed to highlight PepsiCo's portfolio of more than 500 brands, which include Gatorade, Lay's, and Tostitos. Just 21 percent of consumers can name a PepsiCo brand other than Pepsi, the company says.
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