Report: Ad Spending Wasted on Invalid Traffic Reaches $63 Billion
The amount is expected to increase this year amid the rise of AI bots
The average invalid traffic rate across all media channels combined is 8.5 percent — or $63 billion lost to invalid traffic — according to "The Global Invalid Traffic Report 2026" released on Tuesday by Lunio. That figure is expected to grow significantly this year amid the ongoing rise of AI agents and bot traffic.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.