Mediaocean Report: AI Moving From 'Experimentation to Execution'
Artificial intelligence is becoming more deeply embedded in marketers' workflows
For the third consecutive time, generative artificial intelligence ranks as the most important consumer trend, cited by 70 percent of marketers, according to the Mediaocean's "2026 Advertising Outlook Report" released Wednesday. The trend underscores the growing influence on how people engage with brands.
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