Coca-Cola Launches Ad Campaign for FIFA World Cup 2026

The beverage giant readies a global ad campaign to coincide with the mega soccer tournament

The Coca-Cola Co. on Tuesday rolled out a new global campaign for FIFA World Cup 2026. The campaign — focusing on the emotional highs and lows that fans experience watching the tournament — will feature three spots that will run throughout the next few months leading up to the start of the tournament on June 11.